1. Joe Rogan
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The Joe Rogan Experience | $30 million
The stand-up comic launched The Joe Rogan Experience in 2009 with then-cohost Brian Redban, in the first wave of comedian podcasters that included Adam Carolla and Marc Maron. He now has the No. 1 podcast in the world, according to Apple, and has claimed as many as 190 million downloads per month. His headline-making interviews with comedians, politicians, MMA fighters (Rogan moonlights as a UFC commentator) and conspiracy theorists are as big as even the biggest on talk radio. The host was accused of making transphobic comments in 2013 about mixed martial artist Fallon Fox, who is a trans woman. Rogan said on his show on Super Bowl Sunday that his remarks were taken out of context. Controversy notwithstanding, he is not likely to cede the top spot anytime soon. "He's delivering scale and engagement," says Tom Webster, senior vice president at Edison Research. "He's the No. 1 in terms of reach in the U.S."